SEO is constantly changing. New updates are released, new trends
are discussed and new strategies are developed. It is something that
will constantly evolve.
In 2014 alone, there have already been 13 updates to Google’s algorithm,
according to Moz’s change history. These are just the notable and more
public ones -- there are refreshes and changes almost daily behind the
scenes.
My company, Market Domination Media,
is constantly adjusting SEO strategies for our clients based on a
number of factors. We recently sat down and discussed the biggest
changes that SEO efforts are going to need to adjust to as we enter
2015. Let’s look at six of them right now:
1. Create and optimize for mobile traffic
Back in 2012 ComScore predicted
that mobile traffic would exceed desktop traffic in 2014, and they were
correct. Google has always said that it feels responsive websites
provide the best user experience, and recently starting including a
“mobile-friendly” notation next to websites in mobile search results
that are indeed mobile friendly.
You can see if your website passes Google’s mobile-friendly test by clicking here. Bing has also stated it prefers a single responsive URL.
2. Optimizing for Bing, Yahoo and DuckDuckGo
Could
2015 be the year that some other search engines begin to take more
market share? It seems like this is the million-dollar question every
year, but some recent developments suggest that it could be possible.
Firefox kicked Google to the curb
and Yahoo will now be the default search engine for the browser.
Google’s deal is also up with Safari in 2015, and reports have both Bing
and Yahoo trying to secure that spot. The option to switch default browsers in iOS 8 and OS X from Google to DuckDuckGo also exists.
With
options other than Google becoming more popular and accepted it will
make it important to have visibility across these search engines in
addition to just Google.
3. Switch your focus from keyword rankings to ROI metrics
If
you or your SEO company is still putting an emphasis on keyword
rankings and determining the success of the campaign based on keyword
positions, then it is time for a major wake up call. Ranking reports can
be made to look pretty and some SEO companies will even target useless
keywords just to say, “Hey look -- you are ranking number one!”
If you are a business owner spending money every month on SEO, what would you rather hear from your SEO agency?
- “Congratulations, you are ranking number one for ‘buy blue widgets online’ but we aren’t sure what that translates into dollar wise.”
- “The infographic that we published last month resulted in earning 67 links and it was also responsible for 45 conversions and $22,480 in revenue.”
Do you want a fancy PDF ranking report or do you want to know what your return on investment was?
4. More focused social-media approach
Social
media was once just a platform to share content, so businesses would
sign up for every social platform under the sun and blast their content
everywhere. Social media is now a marketing channel as well as a
customer-service channel. Your social audience expects your brand to
engage with them on a more personal level.
It
is more effective to focus on two or three social-media platforms and
be very active and accommodating. This not only helps you generate more
leads, sales and revenue, but it also helps to build a very loyal
following that will share your content. This can introduce new people to
your brand and even present opportunities to earn links.
5. Earning links rather than building links
Through
all of the updates and algorithm changes over the years one thing
remains the same: inbound links are the most influential signal of trust
and authority. This isn’t going to change -- not in 2015 or anytime
soon.
The days of building links on irrelevant blogs and chasing
large quantities of links to game the search results are over. Earning a
single link on a high-quality relevant website is valuable for multiple
reasons including SEO, attracting referral traffic, leads, sales and
branding exposure. Look for traditional PR and SEO to work closer together in 2015.
6. Targeting more precise keywords and search phrases
The
days of targeting broad keywords are coming to an end. While they tend
to have a huge search volume, they don’t attract highly targeted traffic
and they are expensive to rank. Targeting long-tail search queries not
only attracts qualified “buyer” traffic, but these terms will typically
have much less competition. Keyword research along with understanding
the shopping and purchase patterns of the target consumer can help to
identify search terms and phrases to go after.
Businesses will
always crave organic search traffic, and search-engine optimization is
the vehicle to drive that highly coveted traffic.
1 Comments:
ReplyKAMI SEKELUARGA MENGUCAPKAN BANYAK TERIMA KASIH ATAS BANTUANNYA MBAH , NOMOR YANG MBAH BERIKAN/ 4D SGP& HK SAYA DAPAT (350) JUTA ALHAMDULILLAH TEMBUS, SELURUH HUTANG2 SAYA SUDAH SAYA LUNAS DAN KAMI BISAH USAHA LAGI. JIKA ANDA INGIN SEPERTI SAYA HUB MBAH_PURO _085_342_734_904_ terima kasih.الالله صلى الله عليه وسلموعليكوتهله صلى الل
KAMI SEKELUARGA MENGUCAPKAN BANYAK TERIMA KASIH ATAS BANTUANNYA MBAH , NOMOR YANG MBAH BERIKAN/ 4D SGP& HK SAYA DAPAT (350) JUTA ALHAMDULILLAH TEMBUS, SELURUH HUTANG2 SAYA SUDAH SAYA LUNAS DAN KAMI BISAH USAHA LAGI. JIKA ANDA INGIN SEPERTI SAYA HUB MBAH_PURO _085_342_734_904_ terima kasih.الالله صلى الله عليه وسلموعليكوتهله صلى الل
KAMI SEKELUARGA MENGUCAPKAN BANYAK TERIMA KASIH ATAS BANTUANNYA MBAH , NOMOR YANG MBAH BERIKAN/ 4D SGP& HK SAYA DAPAT (350) JUTA ALHAMDULILLAH TEMBUS, SELURUH HUTANG2 SAYA SUDAH SAYA LUNAS DAN KAMI BISAH USAHA LAGI. JIKA ANDA INGIN SEPERTI SAYA HUB MBAH_PURO _085_342_734_904_ terima kasih.الالله صلى الله عليه وسلموعليكوتهله صلى الل
KAMI SEKELUARGA MENGUCAPKAN BANYAK TERIMA KASIH ATAS BANTUANNYA MBAH , NOMOR YANG MBAH BERIKAN/ 4D SGP& HK SAYA DAPAT (350) JUTA ALHAMDULILLAH TEMBUS, SELURUH HUTANG2 SAYA SUDAH SAYA LUNAS DAN KAMI BISAH USAHA LAGI. JIKA ANDA INGIN SEPERTI SAYA HUB MBAH_PURO _085_342_734_904_ terima kasih.الالله صلى الله عليه وسلموعليكوتهله صلى الل
KAMI SEKELUARGA MENGUCAPKAN BANYAK TERIMA KASIH ATAS BANTUANNYA MBAH , NOMOR YANG MBAH BERIKAN/ 4D SGP& HK SAYA DAPAT (350) JUTA ALHAMDULILLAH TEMBUS, SELURUH HUTANG2 SAYA SUDAH SAYA LUNAS DAN KAMI BISAH USAHA LAGI. JIKA ANDA INGIN SEPERTI SAYA HUB MBAH_PURO _085_342_734_904_ terima kasih.الالله صلى الله عليه وسلموعليكوتهله صلى الل
KAMI SEKELUARGA MENGUCAPKAN BANYAK TERIMA KASIH ATAS BANTUANNYA MBAH , NOMOR YANG MBAH BERIKAN/ 4D SGP& HK SAYA DAPAT (350) JUTA ALHAMDULILLAH TEMBUS, SELURUH HUTANG2 SAYA SUDAH SAYA LUNAS DAN KAMI BISAH USAHA LAGI. JIKA ANDA INGIN SEPERTI SAYA HUB MBAH_PURO _085_342_734_904_ terima kasih.الالله صلى الله عليه وسلموعليكوتهله صلى الل
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