SEO for Adsense

Google AdSense: The top 5 optimization tips straight from Google

This morning, I met up with a Google AdSense Optimizer as part of Google's AdSense in Your City tour. The gist of the tour is to give AdSense adopters a 20-minute, one-on-one meeting with a member of the Google AdSense team. From there, you talk about your site(s), ask any questions you may have upfront, and basically walk away with site-catered professional recommendations straight from those who know AdSense the best.

Lucky for me, my meeting was scheduled for 9:30 AM. I arrived slightly early, met with the person I would be speaking with, and proceeded to enjoy the heck out of a 35-minute session thanks to my arriving early combined with the person after me arriving late. Now, I know quite a lot when it comes to AdSense, but I found out I have quite a bit more to learn yet! While most of the notes I took pertain to personal recommendations that I prefer to keep private, what I can divulge is the contents of a hand-out each attendee was given: A list comprised of "top AdSense optimization tips." From top to bottom, the document reads as follows:

Top AdSense Optimization Tips

Whenever we meet with publishers, we hear one question over and over again: "How can I use AdSense more effectively to increase my earnings?" We've written up our top tips here and encourage you to experiment with them and see how they impact your earnings. Happy testing!

1. Maximize your AdSense coverage In order to maximize your earnings, place three AdSense ad units and three link units on each of your pages. The more ads you display, the more opportunities you have for your users to engage with them.

Also, because some ads are paid on a cost-per-impression (CPM) basis, you will often be paid just for displaying the ads, regardless whether a user clicks on them.

2. Place your ads above the fold Ads that appear higher on the page perform the best. Place your ads so users can see them without scrolling down the page. The more a user has to scroll before finding your ads, the less likely they are to see them and to click on them.

3. Use the best performing ad units Our advertisers' preferred ad units are the Leaderboard (728x90), the Medium Rectangle (300x250) and the Wide Skyscraper (160x600). By using these popular ad units, you'll be tapping into a larger pool of competing ads. More ad inventory leads to more competition in the ad auction and ultimately results in higher RPMs for our publishers.

4. Show text and image ads Check your ad units and make sure that you've opted-in to displaying text and image ads. By diversifying your ads, you're able to increase the available inventory for your site. With most text ads paid on a cost-per-click (CPC) basis and most image ads paid on a cost-per-impression (CPM) ad, you can let AdSense determine which ads will maximize your earnings.

5. Complement your content with your ads Your AdSense ads should fit seamlessly within your site to improve your users' experience. Blend the color of your ads to match the rest of your site and remove the borders around your ad units to help your ads complement your content and enhance your site.

Bonus Tip: Opt-in to Placement Targeting Set up Custom Channels in your AdSense account and opt-in to Placement Targeting. Placement targeting allows our advertisers to bid on a specific ad or group of ad placements on your site. Advertisers are usually willing to bid more for targeted units.

Have additional questions? Check out http://adsense.google.com/support

And that's it! I'm not going to get into any ad placement theory right now, because there are tons of people who swear by personal methods that work for them. At the end of the day, it's all about testing your ads and monitoring how they perform for you on your site. The bonus tip above was discussed more at-length by the guy I was meeting with and let me tell you, that's the *first* thing I'm going to begin looking into!

In conclusion, I'd like to let you know that I'm working on an AdSense post that should help a LOT of people learn how to get in on the action and educate themselves on how to make money at the cost of only one's time, not money. Additionally, if you're an AdSense publisher, do yourself a favor and look into attending one of Google's AdSense in Your City events. 

They're completely free, they feed you (which was a MAJOR bonus here since Google chose to host the event at the best freakin' bakery in Charlotte, NC, Amelie's French Bakery), and you're speaking one-on-one about YOUR SITE with people who are more qualified to help your earnings increase more than any self-proclaimed AdSense guru ever will! Thanks, Google.

 
SEO for Adsense If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.

But who do you do this? 

Well, the major way you'll get visitors to see your website (lother then using AdWords, which is encouraged as wel) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as d. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.

The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.

And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.

If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results.

And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.