7 Tips for Designing E-Commerce Sites.More and more people have begun to do most of their shopping online
in the past few years. When an Internet consumer visits your e-commerce site, there are some important design elements that can be the difference between making a sale or losing a customer.
1. Make Sure Your Site is Stable and Reliable
Internet consumers expect your site to be stable and available at all
times. Before you begin to build your web page, make sure it is
supported by a reliable e-commerce hosting company. Every minute that an e-commerce site is down costs you sales. The right website hosting company will provide you with site stability and uptime that will keep you competitive.
2. Create a Simple, Clean Design
Don’t overwhelm your visitors with a jumble of images and content
that doesn’t make sense at a first glance. Organize your site so that it
is easy to see the important elements without any unnecessary
distractions. Choose two basic colors that you will use throughout the
site and a third accent color that is used more sparingly. Tables and
columns are a good way to organize content into simple blocks of
information.
3. Purchase Buttons Should Be Easy to Find
All of your graphics and information should lead customers naturally
toward the purchase button. Once they get there, the button should be
quickly identifiably as the way to buy the product they are interested
in. Internet consumers tend to browse through content rather than study
it, so make sure that your purchase buttons stand out from the text and
graphics so that they can be recognized immediately.
4. Use Color and Graphics
The magic of the Internet is that it isn’t limited to mere black and
white text. Customers like to see as many pictures as possible of the
product they are interested in. You can emphasize certain features of
your products through highlighted text using your site’s accent color.
The more visually appealing your site is, the more people will want to
stay longer and browse through your content.
5. Keep Prices Competitive
Online customers tend to shop by price point instead of product
features. Almost every product on the market is for sale from multiple
sites online. A customer can quickly compare your prices to the prices
of your competitors while they shop. When a customer realizes that he or
she is getting a great deal on the price they will be much more likely
to purchase the product. Keep an eye on your competitors and make sure
that your prices stay low enough to be competitive.
6. Maintain a Focused Product Line
If you are operating a small online business you will benefit more
from focusing on a specific genre or niche rather than trying to sell
one of every kind of product on the market. Choose a product line and
spend your time promoting that type of product throughout your site. If
your site contains too much diversity, customers may become confused
about what your company’s main product is. Online customers don’t want
to browse through pages of unrelated content. Give them a focused line
of products and you will find that the customer traffic on your site is
more focused as well. Focused traffic is more likely to convert to more
sales.
7. Keep Content Factual, Not Fanciful
Online customers are very savvy about marketing jargon. If you want
your site to be really effective, refrain from using slick advertising
language. Describe your products
in a clear, straightforward manner. The customer needs to feel like he
or she can trust your company before spending any money. A customer
wants to feel like you know about your products and can recommend them
based on their features. Customers also want to make sure they aren’t
being taken advantage of. If you can create sincere and authentic
content for your e-commerce site, your customers will feel more
comfortable about spending money with your company.
3 Comments
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