A
niche is a specific market segment that you can target. You will be
looking to target a specific group of people with your affiliate
marketing who have a similar need, problem or interest. You will have to
offer them something that will satisfy their needs or passions.
The
narrower your niche, the less competition you will have, but the trick
is to find one that will be profitable. By now, the best domain names
are probably already taken for your highly popular niches and to rank
well in them, you will really have to work hard to attract visitors.
There are however plenty of sub niches that you can explore, and in this
article we will guide you in how to find them.
What to consider when picking a niche
Obviously you can pick any niche you want, but there are some factors
you will have to consider when brainstorming your possibilities.
* Go for your passion - although this is not an
absolute must, it is always easier to work in a niche on something that
you are really passionate about and that you actually know something
about. People are very good at discerning whether something feels
sincere or fake. If you find something that you think may work, be sure
to cultivate a passion for it!
* Expensive or cheap - marketing a $7 ebook versus a
$200 camera takes the same amount of effort, but the more expensive
product is going to give you more profit.
* Competition - too much competition in a specific niche will lower your chances of making a profit.
* Demand - if there is not a high need for the product, you will struggle to make a profit
* Advertising – the more advertisers in the same niche, the higher the cpc for your ads
* Evergreen - you can follow a trend, but if your
niche is something that is likely to go out of fashion in a year, it may
not be worth your effort.
Step 1: Brainstorm a Topic
First, you have to find a topic that people like and some
inspiration. The best way to see what people like is to have a look at
the top most visited sites on the internet, and there is no better place
to do this than Quantcast.com. Here's how:
* Click "Explore" at the top of the page and select "Top 100"
* Browse through the list and see which sites are really doing well.
Ignore the obvious huge sites such as Facebook, LinkedIn, Pinterest and
Wikipedia - but see if there is some sort of recurring theme in the
topic or types of people these sites target.
* Look for inspiration - for instance, you have "eater.com" at spot
246, which may get you thinking - food, restaurants. Is that a niche you
may want to get into?
* Think about different angles to the topic you are considering
* Go to sites like Quora.com or even Ask.com and type a keyword to
see which questions people ask on the topic. For “food”, for instance,
you will get a question like “what are the best of ethnic junk foods?”
or “what are the popular street foods where you live?” That would be a
niche right there - street foods from around the world. Whether it is a
good one, will need some more research.
Step 2: Research the topic keywords
To know whether you have a good topic, you need to do some keyword research. SEMRush has a great keyword tool that will give you valuable insights. Simply type a keyword combination into the search box and SEMRush would display some interesting data on it.
* The first thing you need to look at is the volume – how many
searches does this keyword get per month? This would indicate whether or
not there is sufficient demand for the keyword.
* Look at the average CPC – the higher the cost per click, the more
affiliate options and offers you will have, as advertising competition
will be quite high in this niche. For street food, for instance, your
CPC is only $0.14, while a CPC for web hosting is $25.
* Look at related keywords – are there other keywords in that niche that get more searches or have a higher CPC?
* Look at the top 10 other sites that rank for this keyword and copy their urls (you will use it in step 3)
* Keep doing searches like this until you are satisfied to have found a very promising niche.
Step 3: Research the Competition
The more authoritative the sites that rank for a specific keyword,
the lower your chances to rank for it in an organic search. Which is why
you need to research the page authority of the sites that rank for it.
Go to the Open Site Explorer
at Moz.com and paste the URL of the first site in the list you copied
from SEMrush. If you find three pages from your top 10 that have a PA
(Page Authority) of 35/100 or less, you will have a better chance to
rank for the keyword more quickly.
Step 4: Check for monetization options
A good way to see if affiliate marketing in your niche would be
profitable is to head over to Clickbank.com. Although Clickbank is not
the only way to monetize your site, it is a good place to get started if
you want to see how well you will be able to monetize your niche with
affiliate offers.
Go to Clickbank’s marketplace
and pick a category or type your keyword in the search box. Have a look
at the offers, their popularity and the amount of money you will get
per sale to give you an idea how well your niche may be monetized. Keep
in mind that this exercise is not about making Clickbank your only
affiliate marketing option – it is just to see how well you will be able
to monetize your niche. You can obviously try out other affiliate
programs as well.
More Tips and Tools
After following these 4 steps, you will have a pretty clear idea
whether you have a niche in mind that can actually work for you. Now you
just need to pick a SEO-friendly domain name related to your main
keyword and get decent hosting from a reputable service such as Hostgator, Bluehost, 1&1 Hosting or WPEngine.
Remember that your site design will also highly influence its success,
so be sure to get your brand right from the start. We recommend using a
service such as 99Designs
where you get to host a design contest and choose between the designs
of a large group of excellent designers. In the meantime, you can go
sign up for all the different affiliate programs that you are planning
to monetize your site with.
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